In as much as choosing the right company to advertise your law firm is exhausting, most attorneys don’t get new clients because they don’t have the time or knowledge on how to market their practice. Or they waste a lot of time doing wrong activities and services, or they don’t make authentic connections with their potential clients.
Below, you will read 5 marketing strategies for your law firm. Let’s begin.
Have strategic plans and goals for your firm
Create strategic plans such as annual revenue targets, which you can do by increasing the market share in the existing practice area. These may include things such as products liability or branching into a different area of practice, let’s say premises liability. Also, ensure that you base all your goals on particular targets are guided by realistic data. Here is a video to help you create realistic goals.
Identify which is your primary target market
Do you specialize in being a family law attorney, corporate lawyer, mesothelioma lawyer (testicular mesothelioma is particularly nasty!), real estate lawyer, personal injury lawyer, criminal lawyer, Taxotere attorney, or a business lawyer. Then you need to reach out to clients in need of those services. Networking can go along way to helping you reach your target audience. Cater your advertising to those target markets.
Create a unique brand for your firm
By creating a unique brand for your law firm, you allow the market to learn that you are an expert in your particular area of practice. If for example, your company specializes in probate, cite your track record in successful probating cases, including highlighting expert witnesses, staff expertise, testimonials and case studies, etc. Position yourself as a professional in your area of specialization by advertising in probate publications or sponsoring events such as educating citizens on probate issues.
Communicate your brand, not forgetting your selling proposition
Reach as many clients as you can using the most reliable channels as you can, to sell the benefits a client will get from using your law firm. This is because potential customers wish to know what they can get from you, and not the size of your staff, how long you have been in the law business, or how many offices you have nationwide. Tell your potential clients how you are going to help them avoid large settlements, win probate cases and avoid costly trials as well as government sanctions. Remember a customer will only want to read more about your firm once he/she get interested
Identify effective marketing methods
Research thoroughly and identify marketing techniques that will successfully reach your potential clients. You could try and know what websites they regularly use, the associations they belong or the conventions they attend. If you’re looking to do SEO for attorneys, like this SEO geek.
Marketing your law firm requires you to address specific as well as general communication goals. But you need to start with general goals before narrowing down to specific marketing goals and techniques to achieve your objectives.