Teens Drinking More Milk

June 26, 2002

Milk drinking among teens last year increased for the first time in five years, according to a new report by National Family Opinion's Share of Intake Panel (SIP). According to the ongoing study, which monitors individual beverage consumption at home and away from home through a national panel of 12,000 individuals, per capita teen milk consumption in 2001 reached 22 gallons - a 3% increase from 2000.

The SIP data also reveal that among teens who already drank milk, milk consumption increased 6% over 2000. With the rise in per capita teen milk consumption, milk's share of market among teens increased for the first time since 1996, from 23.4% in 2000 to 25.1% in 2001. The SIP data also show an increase among teens of flavored ready-to-drink (single-serve) milk of 18.5%, and an increase in white milk consumption of 2.7%. The data do not include non-beverage milk consumption, such as milk consumed with cereal.