Deli Meat Sales Expected to Expand

February 20, 2001

Steady growth is predicted for deli meat sales, which exceeded $12 billion in 1999, according to a new report by the International Dairy, Deli, Bakery Association (IDDBA), Madison, WI. The report, titled "What's In Store 2001," reveals that in 1999 in-store delis attracted 28% of consumers, up from 17% in 1994.

In 1999, 20% of deli shoppers visited the deli for cold cuts, lunch meats and other meats; 5% chose ready-to-eat foods, and 3% purchased quick, fast foods. Convenience was the main reason cited for using a supermarket deli. Turkey products were a favorite among deli customers surveyed.

IDDBA said 65% of survey participants often or sometimes purchased deli foods for lunch, eating them an average of 2.3 times per week. About 30% of adults surveyed said they ate deli products for dinner at least once a week and only 19% said they never ate deli foods for dinner. Consumers said they wanted delis to offer healthier selections and higher quality meats with more whole-muscle meats and fewer extenders. They also wanted the preparation date and nutrition information on the product, the report said.